JMW has been working with I-COM for many years and we have a great relationship with their team. As a large law firm we have multiple departments that rely on I-COM to deliver marketing support including paid advertising, content marketing, SEO, PR, and design/ development. We work very closely together to come up with creative ways to promote our business and drive high quality leads. If you are looking for a digital agency who are professional, hands on and deliver results then you should consider working with them.
Sarah Horsley, Personal Injury Marketing Manager at JMW
PR and Outreach are all about getting your brand in front of potential customers, via the web and the press, so that you can consistently top up your sales pipeline.
The challenge is accessing and engaging this huge pool of prospects in the face of even bigger competition. But that’s where the creatives in our PR and content marketing teams come to life.
All the digital world’s a stage. And we give our clients the booming voice, the gripping plot, the captivating script, the movie-star charisma, and the loyal fanbase to make your business ambitions a reality.
Here are some results we've achieved for our clients through our expert PR and outreach efforts.
"People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust."
- Malorie Lucich
Our PR and outreach services include all the key ingredients to help your brand and business thrive. Working closely with you to understand your target audience, your brand awareness goals, and how you want to position your business in the public eye, we can craft PR campaigns that resonate with readers and make an impact for your business. Here are some of the ways we can help:
Including pitching, writing, distribution, and follow up with journalists to ensure the best chance of a feature for your business.
Creating targeted media lists, monitoring current media requests, offering media support at conferences and exhibitions, and media training for you and your team.
Crafting compelling case studies to build brand awareness and trust with your target audience. Pitching case studies out to press to shout about your success.
Entering your business for annual awards to help gain accolades for your website. Providing awards calendars for you to follow and manage so you don't miss out.
Helping you build a positive reputation in your industry while offering support on crisis communications and reputation management where required.
Facilitating relationships with bloggers and influencers to grow your audience. Providing guest content for bloggers and influencers to feature on their platforms.
Crafting tailored PR strategies and outreach for corporate businesses. Get featured in key trade press, manage your reputation, and build brand awareness and trust.
Pitching compelling features for your business in key publications; helping feature your products and services in key press publications to build brand awareness.
We’re constantly on the hunt for stories. When you work with us, expect us to take on the dual role of journalist and publicist (many of our PR and outreach team have a background in journalism, by the way), forging content that interests, entertains, delights and educates your target audience.
In order to do that, we’ll get to know your business, your people, your sector, and industry press inside out, building relationships that produce long-lasting benefits.
Having the story is one thing, but getting them out there is another. Just as an author needs publishers, we need journalists and influencers to spread our message. With 15 years of experience in the industry and the latest digital PR tools at our disposal, we find and build relationships with key contacts to get your brand seen by the right people.
I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO that really works.
Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing efforts.
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.