The Challenge
Cosmetic Surgery Solicitors
As the popularity and availability of cosmetic surgery increases (regulated and unregulated) unfortunately, so does the number of incidents where people have been left with life=long physical and mental scars.
PR enables CSS to educate and drive awareness of both the danger of unregulated cosmetic surgery and for the service they provide through authoritative collaboration with journalists and publications.
PR is part of a wider marketing strategy, including SEM and social media.
The Approach
Cosmetic Surgery Solicitors
Due to the increasing number of cases, the PR strategy has focused on proactive and reactive media, utilising Response source and the strong relationships with journalists and key publications.
CSS have been willing and able to respond to the opportunities and subsequently, have become a ‘go-to’ for a number of key contacts.
This strategy has been combined with a data-led approach that adds value to the content produced as part of targeted PR campaigns.
The Results
Cosmetic Surgery Solicitors
Through the relationships made to date and the coverage acquired, the value of PR is not simply eyeballs, but established CSS as a trusted and authoritative voice.
Coverage in target publications with higher domain authority, such as The Telegraph, The Sun, Style Magazine and Women's Health has reached over 100m impressions.
The results have generated increased website visits and enquiries, contributing to new cases.
- 56
- Pieces of content in 2024
- >60
- Average Domain Authority
- +23%
- Year on Year increase in Referring domains
Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.
Michael Saul, Partner at TJL Solicitors
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
