The Challenge
Best of British Beer
Whilst the business has been growing over the last few years - supported by an integrated digital marketing strategy.
However, competitors with bigger marketing budgets created a need to drive awareness and customer growth outside of historical gifting seasonality. With no immediate plans to increase advertising budget, I-COM increased investment in PR & Outreach - to create money can;t buy coverage - ahead of the competition.
The Approach
Best of British Beer
In 2024 I-COM has generated 42 separate pieces of coverage across national and specialist publishers, vlogs and non-paid collaborations on behalf of our client, Best of British Beer,
The content engages new customers in an environment that would be impossible to achieve as a paid campaign.
The Results
Best of British Beer
Results are supporting measurable growth and over the last 6 months, I-COM has achieved:
- 31 links
- With an average Domain Authority of 70+
- Seasonal and evergreen content with national press
- GA4 Traffic Uplift from new visitors
- GA4 revenue uplift from new customers
Having worked with a few marketing companies on various projects, we can wholeheartedly say I-COM are very different. The team you meet will be the team who deliver your services. They are dependable, highly knowledgeable and a pleasure to work with.We have worked with I-COM for over 10 years and they have supported and helped to drive our growth. We've just had the best Q4 ever and they played a large part in that.
Gill Sherwin, Co-Founder - Best of British Beer
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
