0161 402 3170info@i-com.net

Remarketing

Not everybody that lands on your website will make a purchase or an enquiry right away - often, users take time to consider and shop around before taking action. However, advertising that follows your audience around the web will keep you at the forefront of their minds, building up trust with your target customers and increasing opportunities for conversions. Call us on 0161 402 3170 or send us an enquiry via the button below to learn how we can help you with strategic remarketing campaigns.

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Remarketing services that work

Users that find their way to your website may not make a purchase or enquiry right away - many take their time to come to a decision before buying anything.

For this reason, it's important to stay at the forefront of your audience's minds, making sure they're reminded you exist even after they've left your site. A good way to do this is via remarketing strategies, a service that we provide here at I-COM.

Interested in our Google remarketing services? Get in touch with our Manchester based team on 0161 402 6170 to see what we can do for you, or fill in our contact form.

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What is remarketing?

Remarketing Services

Remarketing services, including those at I-COM,  help to reengage prospective customers who didn't make a purchase or an enquiry when they first visited your site. Online advertisers make use of cookies for the purposes of making sure the right ads appear to the correct audience.

By using these cookies to track users activity across the internet, online advertisers can then choose different methods in which to continue advertising to a specific user. There is a wealth of ways in which remarketing can be carried out, including Google remarketing and Facebook remarketing. These ways all make sure the right audience is being shown ads that are the most relevant to their patterns and behaviour on the internet.

The cookie ID that you gather is added to your remarketing audience list, or lists. This will help you to target certain visitors for specific things depending on what page or section of your website they viewed previously.

This information can help to create specifically targeted ads that take into account user behaviour and habits when online. All of this information then informs the remarketing campaign we use to successfully retarget and remarket your products to those potential customers.

For more information on our remarketing and regargeting services, get in touch!

Case Studies

+144.7% increase in organic enquiries - Cosmetic Surgery Solicitors

What our clients say

The Unblocktober campaign was a totally new concept for Lanes Group and we took a leap of faith with the campaign, once the concept had been outlined to us. Lanes’ CSR objectives very much revolve around education, focused around the valuable work that we do on the wastewater and drainage network and educating ‘toilet users’ that their toilet is not a bin especially for the dreaded wipe.

Couple that with how they can all help save the sewers and seas, Unblocktober has a very important environmental message. Connecting the two aspects is very important to create awareness environmentally. Our digital agency I-COM created a very focused campaign with targets and objectives on a very limited budget. Their support throughout the campaign was really important, as the campaign was very fluid developing daily.

The I-COM team were enthusiastic and also hardworking, because they also believed in the campaign objectives. The results speak for themselves. Feedback was good and the campaign received engagement with some high profile supporters who believed that the creative concept was good, so good that they really got behind it.

These stakeholders all have the same aims, objectives and messaging, so it was pleasing to see their support develop. One unified voice creates momentum, and this is exactly what Unblocktober did - using a simple hashtag #Unblocktober many organisations spoke as one voice across social media platforms.

Considering we truly did not know what to expect and how the campaign would be received, we were delighted with the results. We most certainly consider the campaign to be successful and have retained I-COM to assist us with the Unblocktober in 2020.

Michelle Ringland, Head of Marketing at Lanes for Drains

We’ve been working with I-COM for over six years, which shows that we’re happy with the work that’s being done and that we’re getting the right results. Through the work I-COM have done for us, they have increased the quality of leads and enquiries we get from potential clients, which means we’ve got a much greater chance of securing new business. We love working with I-COM because it’s minimum fuss, good value for money, they are lovely people to deal with and they deliver great results.

David Miller, Director at The VAT People

I-COM has been truly instrumental in bringing SafetyBuyer online as well as establishing us as a key player within our industry. We operate within a highly competitive market and although I had every faith I-COM’s paid search expertise, I would not have envisioned achieving such consistent success throughout the last few years. I-COM’s activities are at the core of all our digital marketing activity and we see the team as a digital extension of our business. SafetyBuyer would not be the successful brand it is without I-COM’s support.

Ian Rowe, Managing Director at SafetyBuyer

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark, Marketing Director at JMW Solicitors

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul, Partner at TJL Solicitors

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Your One-Stop Shop for All Marketing Services

We are I-COM

I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO that really works.

Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing efforts.

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Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.