30.7% increase in leads
Sector: Legal
Services: Paid Advertising, Content Marketing, PR & Outreach, CRO & UX
The Challenge
Ramsdens Solicitors
Ramsdens Solicitors enlisted our services to help grow brand awareness and become thought leaders in the legal sector in the North.
Ramsdens had three clear objectives, they wanted to:
- Drive more relevant traffic to the website
- Generate more leads through the website
- Improve brand visibility in Google search
The Approach
Ramsdens Solicitors
Success required an integrated strategy with a focus on 4 key services, to drive Lead growth and conversions.
- PR: Newsworthy & attention-grabbing content to secure coverage & links through targeted outreach.
- SEO & Copywriting: Rewriting key service pages & expanding office location contact pages.
- PPC & Paid Advertising to drive cost effective leads.
- CRO & UX: Brand trust-building banner updates & styling updates and improvements to CTAs.
The Results
Ramsdens Solicitors
SEO & PR activities contributed to an increased DA and more relevant organic traffic from focused on-page content and an increase in crawled pages by 212%.
The improved effectiveness & increased budget into PPC has created significant YoY (year on year) results:
- Increased budget from £9k to £21k
- 250% increase in clicks
- 142% increase in conversions
- 30% decrease in cost per click
- +15%
- YoY Increase in engaged sessions
- +5%
- YoY Increase in engagement Rate
- +7%
- YoY increase in key events
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
