30.7% increase in leads
Sector: Legal
Services: Paid Advertising, Content Marketing, PR & Outreach, CRO & UX
The Challenge
Ramsdens Solicitors
Ramsdens Solicitors enlisted our services to help grow brand awareness and become thought leaders in the legal sector in the North East.
The law firm had three clear objectives, they wanted to:
- Drive more relevant traffic to the website
- Generate more leads through the website
- Improve brand visibility in Google search
PR & Outreach
Ramsdens Solicitors
Our focus for building brand awareness was to produce newsworthy and attention-grabbing content to secure PR coverage and links through a targeted outreach strategy. The theme of one of our recent campaigns was ‘Contentious Probate & Wills’, which garnered a fantastic level of PR coverage and SEO-friendly links for the client.
Our PR experts also closely monitor and react to current events in order to continually promote and secure coverage for Ramsdens. We have successfully pitched and won features for them in authoritative publications such as www.independent.co.uk, www.hrgrapevine.com, www.aviva.co.uk, www.bigissuenorth.com and www.openaccessgovernment.org.
Copywriting & SEO
Ramsdens Solicitors
To improve Ramsden’s search engine ranking and organic traffic, we embarked on a series of SEO-minded activities that included:
- Rewriting key service pages based on keyword research to improve SEO
- Expanding the office location contact pages to gain local visibility
Service Pages Results
- Service page sessions grew by 4.8%
- Goal conversion rate improved by 55.5%
- Service page leads improved by 63%
UX & CRO
Ramsdens Solicitors
To enhance the good work of the copywriting team, we also introduced a series of CRO & UX changes to the current website, which included:
- Brand trust-building banner updates
- Styling updates and improvements to call to actions on service pages
PPC & Paid Advertising
We’ve created Google Ads with the sole purpose of driving leads through the website, since the campaigns were launched we’ve seen the following stats:
- Average cost per lead of £37.93
- Conversion Rates at 6.4%
- Increased Ramsdens Google Ads Impression Share up to 49.6%
- 45% decrease in cost per click since starting the campaigns
The Results
Ramsdens Solicitors
Through the combined activity of PR, SEO, PPC and CRO & UX, Ramsdens have seen fantastic results since partnering with I-COM.
The campaign work to secure press coverage and links has boosted its brand awareness and organic visibility, while the onsite CRO & UX work has worked to convert website traffic into qualified leads.
- Goal conversion rate improved by 11.9%
- Overall Leads improved by 30.7%
- 30.7%
- Increase in Total Leads
- 11.9%
- Increase in Goal Conversion Rate
- 63%
- Increase in Service Page Leads
Digital Marketing Specialists
We are I-COM
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
