The Challenge
World Options
World Options is a global provider of shipping solutions for international businesses The World Options shipping portal allows businesses to compare quotes from leading carriers in seconds.
I-COM worked with World Options as their SEO agency, responsible for ensuring visibility improvements, relevant traffic, and lead growth.
As a secondary KPI, World Options also wanted to increase awareness of their Franchise opportunities for prospective investors.
The Approach
World Options
Using analytics data and competitor insight, I-COM focused on content creation for key territories; USA, Netherlands, Australia, and Belgium (having built and established the UK website). Technical aspects of the sites were in place for international expansion.
Through keyword analysis driving blog and product page content, I-COM was able to improve rankings. A focus on longer-form blog content - targeting long-tail non-transactional keywords, coupled with PR & Outreach campaigns was intended to drive top-of-funnel SEO awareness - creating an E.E.A.T. digital presence.
The Results
World Options
Whilst working with World Options, I-COM saw continued growth across COVID, driving:
- 432% increase in impressions
- 137% increase in goal completions.
- 2,000% increase in Non-brand impressions
- 68% increase in franchise enquiries
- +432%
- YoY increase in page impressions
- +137%
- YoY Increase in goal completions
- +2k%
- YoT increase in non-brand impressions
A successful digital marketing strategy means you need a creative, experienced and dedicated team behind you. At I-COM, we go above and beyond to ensure our clients achieve their goals on a daily basis.
From copywriting to PPC, SEO to design, web builds to PR - our Manchester-based specialists are ready and waiting to consult with you on your digital marketing needs, no matter your KPIs or goals.
No matter your budget, with over 20-years' worth of experience we know how to assess your business, understand your requirements and apply our skills to create a bespoke plan that will get you the results you deserve.
Our award-winning team is at the ready to offer you a free consultation. So why wait? Get in touch today using the form below.
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
