- Sector: E-Commerce
- Services: PPC & Paid Advertising, SEO, Content Marketing
151.70% increase in revenue
The Challenge
W.F Denny
W.F. Denny, an established player in the E-commerce industry, encountered significant challenges in 2019 following a critical core update. This setback significantly impacted their online presence and revenue.
The core update in 2019 led to a decline in online visibility and performance. The primary task was to not only recover from this downturn but also to ensure sustainable growth in a highly competitive market.
Our Approach
W.F Denny
A comprehensive digital growth strategy was implemented, focusing on:
- Extensive Keyword Research and Content Rewrites
- Continuous Link Building
- Meticulous Approach to Paid Search and profit-based bid strategies
The Results
W.F. Denny
Results
Overall, from 2019 to 2022, W.F. Denny experienced a staggering +151.70% increase in overall e-commerce revenue.
The results of these strategic efforts were highly impressive:
- 2022: £1.02m
- 2021: £872,000
- 2020: £523,000
- 2019: £398,000
A version of this case study featured on Econsultancy's website: https://econsultancy.com/case-studies/view/wf-denney-eco-packaging/
- +765%
- Paid Search Revenue
- +53%
- Organic Revenue
- +256%
- Growth in overall revenue
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.