The Challenge
Wakefield Grammar School Foundation
The Wakefield Grammar School Foundation is a family of 3 leading independent day schools encompassing The Wakefield Way!
- Wakefield Grammar Prep-Preparatory School
- Wakefield Girls High School
- Queen Elizabeth Grammar School
WGSF have worked with I-COM since May 2022 to manage their paid social media campaigns, with the objective of delivering full funnel marketing from awareness of prospective parents and students (where appropriate) to booking appointments.
The Approach
Wakefield Grammar School Foundation
Social platforms are an incredible opportunity to blend creative relevant messages in multiple formats with the ability to target prospective audiences at key points on their journey.
Because of the size of the audience and the relatively modest budget available, I-COM have focused paid activity on Meta platforms. Embracing the measurement and creative formats (video is key) to guide prospects through the funnel.
The Results
Wakefield Grammar School Foundation
Over the course of our relationship, Meta has driven meaningful outcomes, understanding the responsibility our client has towards the role of social media in the lives of their current and prospective students.
- + 340,000
- Unique reach
- +2.5m
- Impressions
- ~300,000
- Post engagements
- + 63,000
- Video ThruPlays
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
