The Challenge
TOFFS
Established in 1990, TOFFS are a British-based clothing company. They produce versions of classic rugby and football shirts.
The SERP is highly competitive and peaks around key sporting events - how can I-COM create demand throughout the year, whilst winning in key periods and to diversity the media channel mix.
The Approach
TOFFS
PPC & Shopping has driven huge success over the long-standing relationship Improvements made to the feed, PMax optimisations and creative has continued to create a solid foundation for continued growth - maintaining ROAS.
2023 saw a greater emphasis on social, with investment into Meta and Influencer Partnerships such as TurfCast (Burnley FC).
Continued improvements to SEO supported visibility and content creation - resulting in an 86% increase in organic traffic for the build up to Euro 2024.
The Results
TOFFS
Toffs started working with I-COM in 2010 and is now a website averaging ~150,000 monthly visits and generating ~£1m in ecommerce revenue.
Over the last 12 months, PPC & Shopping has driven a 6% YoY increase in conversions at greater efficiency delivering a 7% YoY increase in conversion value.
- +12%
- YoY increase in website revenue
- +6%
- YoY increase in PPC conversions
- +7%
- YoY increase in PPC conversion value
Pay per click advertising, or PPC, is a powerful tool used to drive visitors to your website and increase enquiries, leads and sales.
As PPC specialists, our team have Google Premier Partner and Bing Partner status. With our expertise, you can expect to:
- Get under the noses of your target audience
- Increase leads
- Drive sales
- Maximise your ROI
Learn more via the link below or call us on 0161 402 3170 to discuss your PPC needs.
Digital Marketing Specialists
We are I-COM
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
