The Challenge
The VAT People
After driving sustained growth through their old website, in January of 2023, The VAT People commissioned I-COM to build a new performance, mobile-first, scalable and easy to maintain website that grows with their business and creates a competitive advantage.
The Approach
The VAT People
Prismic enables teams to deliver brand consistent, modular website projects for Designers, Developers and Content Creators, across B2B & B2C sectors.
The benefits for Marketers are:
- Iterate & launch pages seamlessly
- Brand consistency
- SEO ready pages
For Developers:
- Less maintenance time
- Fast API & efficient SDK
- Slices
The Results
The VAT People
Overall, the Headless website has supported improvements in performance from all digital marketing channels, a step-change especially noticeable in SEO.
Measuring pre & post website launch, The VAT People saw a:
- +14% Increase in sessions
- +16% Increase in clicks
- +27% Increase in Key event conversions
The new website Passed Core Web VItals with a significant improvement in Lighthouse Score of 68.
- 94
- Accessibility Score
- 96
- Best Practises Score
- 100
- SEO Score
We’ve been working with I-COM for over six years, which shows that we’re happy with the work that’s being done and that we’re getting the right results. Through the work I-COM have done for us, they have increased the quality of leads and enquiries we get from potential clients, which means we’ve got a much greater chance of securing new business. We love working with I-COM because it’s minimum fuss, good value for money, they are lovely people to deal with and they deliver great results.
David Miller, Director at The VAT People
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
