156% increase in traffic
Sector: Bespoke, Built Environment
Services: SEO, Content Marketing, PR & Outreach, CRO & UX
The Challenge
Matthews & Goodman
In 2021 Matthews & Goodman came to us wanting to boost their website’s overall visibility within search results and drive more organic leads from their core service offerings (which included property investment).
Matthews & Goodman required I-COM to focus on creating well-written content designed to perform within organic search, secure coverage in well-known publications and backlinks into their site.
Much of the existing content on-site required updating and expanding to make it more discoverable, engaging and focused.
The Approach
Matthews & Goodman
I-COM (following the PAE framework) advised an SEO-First strategy for 2021/2022, establishing a digital presence through E.E.A.T. principles and creating relevant content to support website enquiries.
I-COM reworked and created a number of services pages, prioritising by opportunity, and also built valuable backlinks into the site boosting the organic visibility in search results.
The Results
Matthews & Goodman
The site significantly increased in overall visibility, traffic, and ultimately drove a higher volume of leads for Matthews & Goodman.
We secured coverage and links in a number of established publications, including Property Press Online (here), London Loves Business (here), and Charity Today (here).
- Overall visibility increased by 31.180% year-on-year
- Overall enquiries increased by 65.16% year-on-year
- +65.16%
- Increase in leads year-on-year
- +81.26%
- Increase in overall sessions year-on-year
- +47.67%
- Increase in organic sessions year-on-year
There are many digital marketing agencies out there and even more prospective clients desperate to find an agency which will ‘do’ as well as ‘talk’.
FACT: I-COM provided us with both wise counsel AND execution skills that improved our website visitor experience and made it a far better business generation tool.
Howard de Souza, Marketing Director at Matthews & Goodman
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
