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JMW Solicitors

Case Study

JMW is one of the largest full-service law firms in Manchester. As a long-term partner of JMW, I-COM continues to support JMW in not only achieving but exceeding targets. In addition to the ongoing digital marketing effort, in 2023 I-COM also built and relaunched a brand new website for JMW, built using cutting-edge headless technology.

200% increase in website billing over 5 years

Sector: Legal

Services: Web Design, Web Development, SEO, Advanced Analytics, Branding, Content Marketing, Paid Advertising, PR & Outreach, CRO & UX

New Legal Website - The Challenge

JMW Solicitors

In 2023, JMW required a brand new website for the firm. The main goals and challenges of this project were to:

  • Improve the user experience
  • Bring it up to speed with the latest tools and technologies
  • Increase the number of conversions coming through the website
  • Future-proof and ensure the website is ultra-secure

Required Services

New Legal Website - The Approach

Working closely with JMW's marketing team, I-COM helped JMW to define the exact requirements of the website project including the overall look and feel, changes to branding, and the layout and function of key pages across the site. Guided by I-COM's project management team, I-COM then built, migrated, and set JMW's brand new website live, complete with the below benefits and features:

  • Improved speed and performance
  • Improved user experience
  • Added Security
  • Added Flexibility
  • Technological flexibility and freedom
  • Reduction to cost of future upgrades

Design - Homepage

Design - Service Pages

Design - Location Page

Design - Our People page

Creating Rapid Improvements

JMW's New Website

Shortly after launch, JMW's website demonstrated significant improvements in performance. Combined with the ongoing marketing effort, the new website will be a tool to facilitate the continued growth of online enquiries and open cases to generate revenue for the firm.

The stats feature here demonstrates the power of headless technology, particularly on speed and overall user experience. These improvements can lead to:

  • Better lead generation
  • Higher conversion rates
  • Improved organic performance
  • + much more.

Learn more about headless website technology here.

+23%
Improved page load time
+70%
Improved server response time
+18%
Improved engagement rates
+35%
Increased pages per session

Digital Marketing for JMW Solicitors

JMW Case Study

In addition to collaborating on technical projects such as the website, I-COM work with JMW as an extension of their internal marketing department. We work daily with the JMW marketing team on conversion rate optimisation, improving site content, and running multiple integrated content marketing campaigns across departments.

These campaigns utilise our copywriting services in the provision of service pages, articles, FAQ pages, blog posts, press releases, and in the creation of slideshares, infographics, factsheets, and video and animation.

In addition to organic marketing and outreach, I-COM also supports JMW on paid promotion through PPC and Social Media Marketing.

The Results

JMW Solicitors

After consistent exponential growth over the past 10 years, following the execution of a  fully integrated digital marketing strategy, revenue through the website has broken the previous record for the past 5 years.

This growth has enabled JMW to continue to expand its internal marketing team, putting more effort into its social media activity and developing great content for the website, which, in turn, continues to drive growth for the business.

PR and outreach work has also raised the profile of the law firm by securing coverage of JMW, with links, in publications ranging from national and local newspapers, niche industry publications, forums, directories and peer-to-peer websites.

+200%
Increase in website billing
+114%
Increase in new matters
£7.5m
Fee income from the web

Words from our valued client

JMW Solicitors

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I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark, Marketing Director at JMW Solicitors

JMW has been working with I-COM for many years and we have a great relationship with their team. As a large law firm we have multiple departments that rely on I-COM to deliver marketing support including paid advertising, content marketing, SEO, PR, and design/ development. We work very closely together to come up with creative ways to promote our business and drive high quality leads. If you are looking for a digital agency who are professional, hands on and deliver results then you should consider working with them.

Sarah Horsley - Personal Injury Marketing Manager - JMW Solicitors

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Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.

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