Success in the golden quarter is essential for many technology retailers. For ebuyer, the significance of Q4 2024 was even greater, following a difficult Q4 in 2023 and under new ownership and a desire to reduce reliance on PPC to drive revenue. 

Email marketing had not been a big focus under the previous ownership, with multiple platforms being trialed, unsuccessfully, over the last few years. 

The decision had been made in 2023 to partner with Bloomreach. Ebuyer requires support to drive consistently and platform best practice.

ebuyer appointed I-COM in July 2024, as they brought in a new marketing team. Working closely with the ebuyer marketing team and Bloomreach, I-COM ensured that data, promotions, processes and platform capabilities were integrated into Q4 planning. 

There were 4 focus areas: 

• Data cleansing & segmentation
• Introduced automations: abandon cart, abandon browse & welcome series
• Design & CTA improvements
• Reporting & incrementality

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.