217% increase in organic sessions
Sector: Legal
Services: Web Design, Web Development, Content Marketing, SEO, CRO & UX
The Challenge
Clough & Willis
Clough & Willis needed to modernise their brand & website. The site itself had accrued content which had caused the navigation to become unwieldy from a UX perspective.
In addition, many of the older pages were under-performing, which had led to declining search visibility.
All of which had led to a decline in national and local leads - in an increasingly competitive market.
The Approach
Clough & Willis
Our web design and development team completely rethought the whole site, bringing it up to date, and re-platforming with a fully responsive design creating improved user engagement.
The digital marketing team reviewed all the site content, using Google Analytics data and SEO tools such as Ahrefs, to provide data for the new navigation.
I-COM refreshed old pages, removed stale content and added new content where necessary in order to ensure that the site met the needs of their target audience.
The Results
Clough & Willis
The new branding and website, coupled with an encompassing SEO strategy, helped deliver strong YoY results for Clough & Willis::
- +28% YoY increase in sessions
- +28% increase in average time per sessions
- +4.37% increase in events per session
- 217%
- Increase in Organic
- 17%
- YoY increase in engaged sessions
- 30%
- YoY increase in Key events
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
