Sector: Bespoke, Built Environment
Services: SEO, Content Marketing, PR & Outreach
+23% increase in conversions
The Challenge
Bunkabin
Challenge
Bunkabin manufactures and supplies portable, temporary accommodation units to universities, building sites and events.
Bunkabin wanted I-COM to help them raise brand awareness, build traffic across all channels, and improve online conversions through a multi-channel marketing strategy.
Public Relations (PR)
Content & Copywriting
The Approach
Bunkabin
To help raise brand awareness, I-COM developed an integrated content marketing and PR campaign, designed to generate newsworthy content targeted at the key audience demographics including the construction and health and safety sectors, as well as universities and large events.
Our concerted PR efforts across 2022 and 2023 resulted in multiple pieces of coverage, boosting the brand awareness and link profile of Bunkabin. Publications included: Green Journal, UK Construction Blog, Low Carbon Buildings.
Sample Features
The Results
Bunkabin
Between Oct 2022 & Oct 2023 Organic share of voice vs competitive set increase from 8.7% to 10.3% and continues to be >10%.
The coverage secured contributed to an increase in referral traffic and referring domains - an increase of 36% between Oct 2022 & Oct 2023.
- +23%
- Increase in overall conversions
- +132%
- Increase in organic users
- +108%
- Increase in organic sessions
Special Projects - Bunkabin Website
Bunkabin's current website was also designed and built by I-COM, after Bunkabin requested a cleaner, more visual website.
Bunkabin wanted a website that better showcased the accommodation units both inside and out and wanted the content to better explain product features and benefits. This had a two-fold purpose of improving the customer-experience of the site, and also hitting Google's SEO requirements.
The site was built on Concrete5 with a super-simple CMS, allowing Bunkabin to easily update the site themselves as well as providing a responsive and search-friendly service to all visitors.
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
