Sector: Bespoke, Built Environment
Services: Web Design, Web Development, SEO, Content Marketing, PR & Outreach
+23% increase in conversions
The Brief
Bunkabin
Bunkabin wanted I-COM to help them raise brand awareness, build traffic across all channels, and improve online conversions through a multi-channel marketing strategy.
Using our expert Digital Marketing Services, I-COM were able to deliver great results for Bunkabin using a combination of the below:
Public Relations (PR)
Content & Copywriting
The Approach
Bunkabin
To help raise brand awareness, I-COM developed an integrated content marketing and PR campaign, designed to generate newsworthy content targeted at the key audience demographics including the construction and health and safety sectors, as well as universities and large events.
Our concerted PR efforts across 2022 and 2023 resulted in multiple pieces of coverage, boosting the brand awareness and link profile of Bunkabin. Publications included:
- https://projectplant.co.uk
- https://www.greenjournal.co.uk
- https://www.energylivenews.com
- https://fmuk-online.co.uk
- https://www.lowcarbonbuildings.org.uk
- https://businessmondays.co.uk
- https://www.hrreview.co.uk
- https://workplacewellbeing.pro
- https://ukconstructionblog.co.uk
- https://www.uknewsgroup.co.uk
- https://emagazine.com/
- https://content.yudu.com
We also used our SEO, CRO and UX knowhow to improve the user experience, drive higher numbers of conversions and appear for ever-increasing numbers of relevant terms.
Sample Features
The Results
Bunkabin
The ongoing digital marketing effort, based on strategies tailored to Bunkabin's unique industry and targeted audience, has resulted in some fantastic wins for our client, including notable improvements in users, sessions, and conversions across all channels.
- +23%
- Increase in overall conversions
- +132%
- Increase in organic users
- +108%
- Increase in organic sessions
Special Projects - Bunkabin Website
Bunkabin's current website was also designed and built by I-COM, after Bunkabin requested a cleaner, more visual website.
Bunkabin wanted a website that better showcased the accommodation units both inside and out and wanted the content to better explain product features and benefits. This had a two-fold purpose of improving the customer-experience of the site, and also hitting Google's SEO requirements.
The site was built on Concrete5 with a super-simple CMS, allowing Bunkabin to easily update the site themselves as well as providing a responsive and search-friendly service to all visitors.
Digital Marketing Specialists
We are I-COM
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
