The Challenge
Best of British Beer
Best of British Beer required support to create a step-change in their email marketing programme, on the Klaviyo platform.
Email had historically been a strong channel for BoBB and the opportunity to re-engage with customers, especially at key gifting times of the year would improve loyalty, website visits and contribute to e commerce revenue growth.
The Approach
Best of British Beer
I-COM’s experience in email and specifically as a Klaviyo Partner enabled BoBB to establish key workflows and automations, including:
- Post purchase
- Abandoned cart
- New in-stock
- Special offers
- Personalised events
The Results
Best of British Beer
Since onboarding BOBB’s email marketing retainer in late 2023, I-COM have driven 20% YoY improvements across KPIs.
Through improved processes, automation and engaging and relevant content creation, email has increased contribution to overall revenue and new customer acquisition - measured in GA4.
- +149%
- Total Campaign Recipients
- 35%
- Open rate
- 1.85%
- Click rate
- 0.13%
- Placed order rate
Having worked with a few marketing companies on various projects, we can wholeheartedly say I-COM are very different. The team you meet will be the team who deliver your services. They are dependable, highly knowledgeable and a pleasure to work with.We have worked with I-COM for over 10 years and they have supported and helped to drive our growth. We've just had the best Q4 ever and they played a large part in that.
Gill Sherwin, Co-Founder - Best of British Beer
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
