This will wholly depend on what areas of your marketing you want I-COM to assess and what your goals are. We offer both SEO (Search engine optimization) audits as well as audits on your paid advertising including PPC and paid social media campaigns. Our marketing audit process may include but is not limited to:
- Reviewing the user experience (UX) of your website
- Checking over your current brand or website visibility
- Reviewing your technical SEO including H1 tags, title tags, meta descriptions, and schema
- Reviewing the terms you are (and are not) ranking for in relation to your business offering
- Reviewing your current marketing campaign strategy
- Competitive analysis
- Review of marketing goals in Google Analytics
- Review of paid ad campaigns including ad creatives, structure, bidding settings, and tracking
- Review of paid advertising keywords (including negative keywords)
- Target audience review
- Review of marketing assets
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What Does A Successful Marketing Audit Look Like?
When we audit any businesses marketing performance, we want to make sure there are valuable takeaways. An effective marketing audit will be useful, transparent, and realistic, highlighting any common mistakes or major issues that need addressing, as well as constructive suggestions that a business can take on board.
A successful audit can also highlight what you are currently doing well and what is working for your brand or business.
How Will This Help My Business Objectives?
Your marketing efforts are key in enabling you to hit your KPIs and grow as a business; if your SEO or paid advertising marketing strategies are not giving you the results you are looking for, an audit can be extremely useful.
Regardless of the business type - be it B2C or B2B - we often see the same mistakes when carrying out a marketing strategy audit, many of which can have a big impact when addressed properly. You can rest assured that any suggestions and advice we provide will make a positive impact on whatever marketing plan you have in mind.
What Do You Need To Conduct A Marketing Audit?
In order to provide a proper audit, we will need to have a good look through all your marketing data. This typically will require access to platforms such as your Google suite (analytics, tag manager, ads manager), Meta Business Manager, and the back end of your website.
We know that can sound a little scary, but we're experts! Access also does not have to be given at an admin level - we just need to see the data. We have been providing these audits and securely managing our clients' most valuable online assets for nearly 20 years. Once the audit is complete, you can simply remove our access (unless you decide to come on board with us!)
We offer a comprehensive marketing audit service because we believe that if a business is willing to give us their time and consideration, we should provide something valuable in return.
Of course, even there's no obligation to partner with I-COM once an audit is carried out, but these audits often result in clients coming on board with us.
Why? Because they're straightforward, transparent, and realistic. We don't believe in wasting anyone's time and we'll be honest about what we can realistically achieve, based on what the data shows us.
Businesses need this level of honesty to ensure the client-agency relationship works, and that we collectively achieve the desired result. Off the back of an audit last year, one of our new clients benefitted from a 55% increase in conversion rates, while others have just hit record-breaking year on year sales. What could we do for you?
Request an SEO or paid advertising audit from I-COM to see how we can help you grow your business in 2023.
Digital Marketing Specialists
We are I-COM
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.