Charlotte Kaighen

• Position/Title & Department:

Content Strategist, Content Department.

• What’s the day job?

I’m focused on the client content strategy and creation. I work closest to the SEO and PR teams, along with our Client Service Managers.

• How many years of professional experience do you have?

All in all, I have about 11-12 years of marketing experience.

• How long have you been at I-COM?

6 weeks at this moment in time.

• What are your primary responsibilities or tasks in your current role?

I create content for the clients based on what their prospects and customers are seeking out their services and webpages for. Currently, my role is mainly focused on content creation and SEO optimisation of content. However, this will likely expand to touch on other areas of content such as email and social media, as well as client communications.

• What are your areas of expertise or specialised knowledge?

I’ve been lucky to have worked in a variety of industries over the years, including fitness, fragrance, and online dating. This has allowed me to cater for the customer experience of widely differing target audiences and develop skills in communicating relevant, persuasive messages across the customer journey. I particularly love ideation and strategy which allow me to be creative and problem-solve.

• Do you have any certifications or additional training related to your field?

I am a chartered marketer with the Chartered Institute of Marketing and have completed the CIM’s diploma and certificate in professional marketing.

• What are your interests or hobbies outside of work?

Travelling and music, along with reading, listening to audiobooks, learning languages, running and taking every opportunity to bask in the ever-elusive British sun.

• How do you stay updated on industry trends or developments in your field?

I’m required to undertake annual continuous professional development (CPD) to keep my chartered status. I usually study whatever subject is relevant and important for my work at the time and use that study towards my CPD.

• Extras:

Favourite Film: I’m more of a series girl, Money Heist, Game of Thrones, Peep Show, the Office (US) are some favourites.

Favourite Quote / Phrase / Saying: Should we get a cheeky Nandos?