Register for this webinar
Zero Click Tracking in an AI World - 60% of searches now end without a website click!
- Date: Tuesday 13th May 2025
- Time: 2:00 pm to 2:40 pm BST (25-minute overview followed by Panel Discussion)
- Format: Webinar
- Register using the form on this page
“With the rise of AI overviews and generative search results, zero-click searches are becoming increasingly prevalent. Users are now able to get quick, concise answers directly from Google’s search results without ever needing to click through to a website. This shift, driven by AI overviews and featured snippets and a more complicated and fragmented customer journey, presents both challenges and opportunities for businesses looking to maintain visibility, engagement, traffic consistency, and to meaningfully measure.”
The session will explore how all businesses can thrive in an AI-driven, zero-click environment by combining smart marketing strategies with advanced call tracking across all channels, answering questions like
- What does Zero-click mean for measurement?
- Will paid search inflation continue to rise?
- How do our panelists plan for growth in a zero-click world and one beyond Google?
- What tools are available?
- How to have a measurement conversation with marketing stakeholders in 2025?
Partnering with Infinity, who recently launched smart-outcomes , I-COM will lead a discussion with an expert panel of marketing leaders who will share their knowledge, experience and approach for 2025 and beyond.
Speaker:
Hannah Spelman
Head of SEO, I-COM
Speaker:
Daniel Wilkinson
Chief Solutions Officer at Infinity
Panellist:
Amy Clayden
Ex Head of Marketing at Wren Kitchens & Wilko
Panellist:
Steve Hooper
Head of Digital at Helping Hands
Built by marketers for marketers, Infinity’s AI-powered call tracking reveals what happens before, during, and after every call, helping you:
- Fill attribution gaps and prove true impact
- Optimise targeting with high-intent, first-party data
- Cut waste, reduce CPL, and lower acquisition costs
- Improve performance across PPC, SEO, and Paid Social
- Create better customer experiences and boost conversions
Infinity tracks millions of calls across 75+ countries with ISO 27001 and PCI DSS certification, ensuring security.
Our award-winning platform, supported by Google and AWS, delivers reliable performance — backed by expert support in the UK, US, and Europe.
An open API and plug-and-play integrations let you feed insights into key platforms and optimise automatically.
Results:
- 79% more conversions – Flight Centre
- 64% lower CAC – Pendragon
- 50% cut in call centre costs – Access Self Storage
I-COM is a Full-Service Digital Marketing Agency, specialising in Headless Development, SEO & Content Marketing, Paid Social & Search, Digital PR and Email Marketing.
We are a different kind of agency.
I-COM was founded in 2004. In 2019 we decided to become an employee-owned business, meaning everyone at I-COM is focused on client growth, lead generation, or revenue growth.
Our clients range from Professional services and Legal to e-commerce household names.
We work with Passion, Pride, and Teamwork and believe the role of the agency is to drive growth and momentum, providing strategy & guidance in an increasingly complex marketing world. We do this across a range of services and media channels, embracing market-leading platforms as partners coupled with expertise across Presence, Awareness, and Engagement (P-A-E) activities.
Helping our clients achieve their goals, grow their businesses, and succeed in a meaningful and tangible way is at the heart of what we do.
As a full-service agency, we can help you to harness the power of multi-channel marketing through strategic Search Engine Optimisation (SEO), Pay Per Click (PPC), Paid Advertising, Social Media Advertising, Content Marketing, Public Relations (PR) and User Experience (UX) optimisations.
With our strategic experience, access to the latest technologies, and in-agency talent, we can maximise these channels to help you grow your business and reach your goals.
We can also help you get your brand front and centre and enable you to better serve your customers through ultra-fast and secure websites that clearly and positively reflect your business. This not only helps build trust with your target customers but can also help increase your enquiries and sales.