Pine Oak Furniture - Case Study - I-COM, Integrated Digital Services

From day one I have been consistently impressed with I-COM's work. They ensured that, as a business, we kept growing through some of the toughest years we've ever had, and for that we're immensely grateful.
Philip Stanton, Managing Director

What we achieved

Drove the business’s growth, despite increasingly difficult economic circumstances. Drastically increased conversion rates, thanks to a re-design that focused on improving the customer experience.

Our work with Pine Oak Furniture is a testament to the power of digital marketing to significantly improve a business’s financial outlook, despite being faced with an extremely tough market. It’s also a great example of the potential effects design and conversion rate optimisation can have on a business’s bottom line.

How we did it

Working to the client’s brief, to help the business perform more effectively and deliver higher sales, we evaluated the current site’s design and technical aspects and identified key issues. We worked closely with the client, re-designing the user interface, restructuring the navigation and creating new meaningful landing pages for paid search campaigns.

Rectifying all the existing issues and creating a cleaner, more reputable look and feel for the site turned the business around in what was a very tough time for the UK economy.

Definition of business objectives
Optimised designs to improve conversion rates
Tight project management
Fixed technical issues
Created a fresh look and feel

Services

Web Design

CMS
Web Development

Conversion Rate Optimisation
PPC
SEO

A bit about Pine Oak Furniture

Pine Oak Furniture is based in Hertfordshire and retails wooden furniture via an online shop and a high street retail presence. Pine-Oak became a client of I-COM in 2009. They had previously employed a separate web design and marketing agencies with limited success.